Today, we’re going to discuss one of the most powerful tools for reaching out and inspiring others. In the world of sales, it’s all about marketing. If you want to sell a product, you have to know what the customer is looking for and how to present it to the potential customer. If you have those two ingredients, they say the sale will go down by itself.
In this week’s parshah, we encounter a game-changing episode in the history of Klal Yisrael. The meraglim, the spies, came back and gave a bad report about Eretz Yisrael. The consequences were terrible. These great tzaddikim ended up forfeiting their lives. It caused tremendous issues for Klal Yisrael. The Torah tells us about a group of Yidden who felt very remorseful after the whole episode came to an end.
In this week’s parshah, the Torah tells us how the meraglim returned from their tour in Eretz Yisrael and brought back a bad report. Initially, they were very diplomatic; they didn’t say it openly. What they did, was they hinted to it. They spoke about the strength of the great nation that was in Eretz Yisrael. They compared their strength to that of Klal Yisrael. But anybody who could add one plus one would have asked themselves, “What chance do we have against such odds?” In this way, the meraglim created a feeling that it was a helpless matzav.
